Creativity is the most interesting and the most valuable tool of humankind. It has the ability to change. To change how people think, how they behave, and what they believe in.
Creativity can also change a brand’s business prospect.
19 years ago, when I started my advertising career I realized that advertising involves more aspects of creativity than any other area ever since I’ve been in this industry.
I’m lucky enough that I can work together with all the creative talent of our group.
With these amazing people, our creative challenges and the nonstop learning keeps me at the Publicis Group for 16 years now.