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Roy Bar-Adon

Start-Up Pampers Group Lead


Here are some of the main principles that fuel all of us in the Pampers team:

Done is Better than Perfect. Fast is Better Than Slow. Good Ideas Can Come From Anyone. Speed of Trust - 1 Team 1 Dream. If You Want It Go Get It, Just Do It, and after gather learning and do it better.

These principles help us to drive the vision, strategy, design, and execution of Pampers Club (Pampers’ Digital Ecosystem). We aim to create truly great products and experiences parents will love, and to be the world’s best partner to new parents.

Earlier in my career path, I've been the brand manager for Pampers at P&G and later on I've been the co-founder of Marquee a well-funded startup company (Headquarters in Tel Aviv and New York). At Saatchi, as the Start-up team Group Lead, I can combine the best of both of my previous positions into one, and I love (almost ;)) every second of it.

I joined Saatchi in 2017, and I’m super proud of what we have achieved: we scaled the team ~X10 and we’re still growing, especially since Pampers Club App became #1 App for New Parents in the US.