Helga Sásdi

CEO Publicis Groupe Hungary

I’m very proud to lead Publicis Group Hungary into a new era, implementing the Power of One model to provide best in class solutions for our clients. My aim is to not only keep our position as the Digital Center of Excellence worldwide, but to transform our Group into a global and regional powerhouse that can transform our clients’ businesses through combining data, media, content creation services with the magic only big ideas can bring to life.

I live and breathe digital, as I have close to 20 years of experience. In the first few years of my career, I was a part of the development of the Hungarian internet market, responsible for the media market expansion of HVG, Danubius Radio and origo.hu, among other things. In 2007, I moved to London and then New York, where I managed a portfolio of global digital clients in the FMCG, Telekom, and Pharma industries, both from the agency’s side and as a client marketer.

I’m excited to see how far we as a Group can go together uniting our talents and putting it all to work in order to change the game.