Creative Director – Pampers
Our industry is reinventing itself at last. That’s fun, exciting and it’s long overdue. Who wants to become just an intrusive tax on content? Or can we deliver on the promise of relevant, personalized, value creation for the end-user? I know which future I’m dedicated to.
Thanks to my work with Start-up Pampers, I’ve recently made the transition from ATL advertising to digital product design and marketing. The biggest part of the shift for me, has been the iterative way of working: trying different approaches and finding the way forward as a team, based on data.
20+ years at various network agencies, with 6 of those spent at Saatchi & Saatchi have taught me one simple lesson: Find the value that you can deliver to the world and then don’t hold it back.