Christiane Boehm

Account Director

I have always been fascinated by the way a product can become a brand that communicates something relevant to consumers: the whole process of how consumer/market knowledge and strategic thinking can be translated into a creative idea - a genius one, if all of the above is done well.

For me, the digital knowledge of Saatchi Budapest has opened new doors and I’m happy to combine my love for brands with these new opportunities. It’s inspiring to see how everybody is an expert in what they are doing and I’m really looking forward to learning from each other and continue brand building at its best.