During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.
Invitel is a key player in the Hungarian telecommunications market, however it operates with a very low media-budget compared to its competitors.
Our goal is to show the human, fresh and dynamic side of the brand itself, while pursuing an effective communication with a lower budget.
The first TV campaign of the new brand communication platform was made in order to launch the InVilág packages. The new graphic art style was brought to life in cooperation with an English illustrator, Patrick George.