Our In-house Fashion Police: Meet the Global Fabric Care Team

Have you ever wondered how big of a role laundry products play in your everyday life? No?

Well, you should never underestimate the power of a clean, bright and fresh appearance every day.

Unless, dirty outfits are your thing. (We won’t judge.)

Although everyone does laundry, washing habits and clothing trends differ from country to country. This offers us a very exciting communication challenge as we deliver creative assets to more than 30 countries across completely different regions of the world.

We believe in creating content that can be scaled globally. In other words: coming up with ideas that are fit for use in all regions, including Greater Europe, the Middle East, North America and Latin America. But we also love jumping into regional campaigns to deliver end-to-end communications solutions based on local insights.

Besides strategy and content creation for digital platforms like YouTube, Facebook, Instagram, brand websites and Amazon, we dig up real consumer insights and have our finger on the pulse of the latest social trends and innovations.

Why do we love it? Because working globally means getting to know the world better. Diverse insights and different market challenges fuel our creative thinking, which, at the end of the day, helps us turn the impossible into the possible.