KRAFT FOODS HUNGARY – LET’S FILL!

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

With an app on Milka’s Facebook page people could make tender pledges to their friends. In return Milka filled up the letters of the ‘TENDERNESS’ sign with Milka dummy chocolates. The installation became a favorite meeting point.

Milka cared for the consumers following the end of the activation as well: the dummies were exchanged into real chocolates and distributed in the two cities with the highest number of tender pledges.

During the activation consumers made over 12 000 pledges and Milka’s Facebook group gained 25 000 new members. The most important thing, however, was that we could bring back tenderness to people’s everyday lives with this sweet and successful campaign.


Ariel Vietnam - Step Up Women

Work

In a collaboration between Ariel Vietnam and Vietnam Women’s Union, Saatchi & Saatchi Singapore and Budapest have been asked to raise awareness about the unappreciated female labor force in the country through a heartfelt video to be aired on TV and

INVITEL – Invilág launch campaign

Work

During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.

KRAFT FOODS HUNGARY – LET’S FILL!

Work

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Work

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Work

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

RUSTAVI2: Abused Presenter

Work

Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature. The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer