FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

In the beginning of 2013 – after winning the brand pitch – Ofotert started the new year with a brand new communication platform carried out by Saatchi Budapest. The basic thought of the strategy was „if you can’t see perfectly, funny and embarrassing things could happen to you”.

The first campaign, as the introduction of the new platform, was built on a promotional message called 3 for 1. The TVC contains of two parts: the image part to communicate the new strategy and the promotional animation to drive sales. In the storyline of the flag-ship TVC, called Crazy fan, we presented a moment where the main character, due to her vision distortion, is getting into trouble by running over a cardboard figure that she mistakes for a famous Hungarian singer. For avoiding these kinds of awkward situations Ofotert presents the solution at the end of the film: buy eye-correction products at Ofotert stores.


Ariel Vietnam - Step Up Women

Work

In a collaboration between Ariel Vietnam and Vietnam Women’s Union, Saatchi & Saatchi Singapore and Budapest have been asked to raise awareness about the unappreciated female labor force in the country through a heartfelt video to be aired on TV and

INVITEL – Invilág launch campaign

Work

During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.

KRAFT FOODS HUNGARY – LET’S FILL!

Work

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Work

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Work

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

RUSTAVI2: Abused Presenter

Work

Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature. The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer