With the new strategy, our aim was to represent CIB Bank to customers as a partner who helps them achieve their reasonable dreams.
It’s a tough challenge to make good financial decisions in the rush of everyday life. If we want to make the right choice, we have to read through hundreds of offers, thousands of pages of terms and conditions, talk to dozens of investment counsellors… It seems like an impossible challenge.
But not with CIB Bank.
We made two commercials for CIB Bank, one focusing on personal loans and one on a credit card offer. For both we used the same creative idea, which we call “The freeze”. CIB Bank stops the rushing world for a moment and helps you to make the right decision.