CIB – New brand and communication strategy

With the new strategy, our aim was to represent CIB Bank to customers as a partner who helps them achieve their reasonable dreams.

It’s a tough challenge to make good financial decisions in the rush of everyday life. If we want to make the right choice, we have to read through hundreds of offers, thousands of pages of terms and conditions, talk to dozens of investment counsellors… It seems like an impossible challenge.

But not with CIB Bank.

We made two commercials for CIB Bank, one focusing on personal loans and one on a credit card offer. For both we used the same creative idea, which we call “The freeze”. CIB Bank stops the rushing world for a moment and helps you to make the right decision.


Ariel Vietnam - Step Up Women

Work

In a collaboration between Ariel Vietnam and Vietnam Women’s Union, Saatchi & Saatchi Singapore and Budapest have been asked to raise awareness about the unappreciated female labor force in the country through a heartfelt video to be aired on TV and

INVITEL – Invilág launch campaign

Work

During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.

KRAFT FOODS HUNGARY – LET’S FILL!

Work

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Work

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Work

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

RUSTAVI2: Abused Presenter

Work

Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature. The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer