When CIB Bank launched their mobile application, the Grand Boulevard of Budapest – where CIB Bank has several branches – turned 120-years-old.
So we’ve sent the bank’s portals back in time and placed unique steampunk cash machines outside. These one-of-a-kind machines were designed to look like something that would have been very innovative 120 years ago, but even today, they still look extraordinary with moving particles, smoke and lights.
People got their photo taken by the machines, which was printed on an “old” banknote. On the back of the note, we drew their attention to the mobile app.