The main message of the autumn-winter campaign of CIB was that CIB helps making the holidays and Christmas preparation a bit easier and smoother by dismissing the December monthly payment of its personal loan.
We based the campaign around the idea of “A little help comes handy during the holidays”. The TV commercial of the campaign was based on this idea. It was set up at a Christmas market, and we demonstrated how a little help comes handy through little gestures and small acts of kindnesses, as well as through magical moments and the freeze effect we’ve used in the previous campaigns.
The director, Toni Weiss and the production company FilmPositive brought the freeze effect to life.
Beyond the TV commercial, print ads, metro posters, building nets and online appearances made the campaign complete.