Chio, Hungary’s favourite crisp brand, launched a new product line: the Street Food flavoured chips. Gyros, cheeseburger, pizza and cevapcici, are flavours we already know and love - and eat very often.
That’s why our campaign was based on the idea “You know it, you love it”.
We made two TV commercials, which captured the young, easy and street mood of these flavours. The casting was great, our two protagonists, and “Uncle Ernő” in the second film, gave memorable performances. As did the crew who shot them. We’d like to thank Fazakas Péter and Film Positive.