Ariel Vietnam - Step Up Women

Our main objective was to raise awareness of the significant number of hard working women in the Vietnamese labor force, which is comprised of more than 34 million women. Unfortunately, the contribution of these women hasn’t been widely recognized, which is why Ariel has stepped in to change this.

Our creative approach focused on sturdy working hands with a big reveal at the climax of the film, when we show the people behind the hands – the hard working women of Vietnam.
This was the launch video for the Ariel Step Up Women campaign, where the initiative offers financial support for Vietnamese women with a realistic dream.


Ariel Vietnam - Step Up Women

Work

In a collaboration between Ariel Vietnam and Vietnam Women’s Union, Saatchi & Saatchi Singapore and Budapest have been asked to raise awareness about the unappreciated female labor force in the country through a heartfelt video to be aired on TV and

INVITEL – Invilág launch campaign

Work

During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.

KRAFT FOODS HUNGARY – LET’S FILL!

Work

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Work

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Work

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

RUSTAVI2: Abused Presenter

Work

Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature. The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer