Chio Street Food Chips – You know it, you love it

Chio, Hungary’s favourite crisp brand, launched a new product line: the Street Food flavoured chips. Gyros, cheeseburger, pizza and cevapcici, are flavours we already know and love - and eat very often.


That’s why our campaign was based on the idea “You know it, you love it”.


We made two TV commercials, which captured the young, easy and street mood of these flavours. The casting was great, our two protagonists, and “Uncle Ernő” in the second film, gave memorable performances. As did the crew who shot them. We’d like to thank Fazakas Péter and Film Positive.
 


CIB AUTUMN-WINTER CAMPAIGN – A LITTLE HELP GOES A LONG WAY

The main message of the autumn-winter campaign of CIB was that CIB helps making the holidays and Christmas preparation a bit easier and smoother by dismissing the December monthly payment of its personal loan.

We based the campaign around the idea of “A little help comes handy during the holidays”. The TV commercial of the campaign was based on this idea. It was set up at a Christmas market, and we demonstrated how a little help comes handy through little gestures and small acts of kindnesses, as well as through magical moments and the freeze effect we’ve used in the previous campaigns.

The director, Toni Weiss and the production company FilmPositive brought the freeze effect to life.

Beyond the TV commercial, print ads, metro posters, building nets and online appearances made the campaign complete.
 

RUSTAVI2: Abused Presenter

Georgian female presenters are verbally abused on a daytime TV show raise awareness of violence towards women.

 
Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature.  The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer in the background, for making a simple mistake, makes for uncomfortable viewing. 
 
The film was shared more than 6000 times, and had 200,000 views.  In 3 days, it became the most watched and shared film of the month.  In a small country such as Georgia, this is a huge achievement.  Rustavi2 is the country’s most viewed channel, with 28% market share.  Its weekly news round-up show featured the initiative, with it also being covered by all the major news sites in the country. 
 
"According to statistics, every 3rd woman in Georgia experiences domestic violence.  But no one does anything about the problem. Sometimes people even think that women deserve it.  We are very proud that our idea initiated so much society discussion and might become the first step to change," said Anton Demakov, ECD Saatchi & Saatchi Georgia. 
The owner of the idea is Saatchi & Saatchi Budapest. "It would have been brilliant, if this campaign was brought to life in Hungary as the issue of domestic violence is of utmost importance here as well" said Andrea Toth, ECD Saatchi & Saatchi Budapest.
 
The problem of domestic violence is still ignored in some countries, Georgia included.  The objective of this campaign is to urge people not to turn away and ignore the issue anymore.  The need to face the problem and deal with the problem must be addressed.
 

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

In the TV commercial we reinforce that Neogranormon is tailored to babies’ needs while reminding mothers that the brand has been with them for 3 generations already – and will stay with them in the future.

In the Neogranormon Red TV commercial, we show that the new Neogranormon Red product’s antibacterial wound treatment is suitable for the whole family.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

In the beginning of 2013 – after winning the brand pitch – Ofotert started the new year with a brand new communication platform carried out by Saatchi Budapest. The basic thought of the strategy was „if you can’t see perfectly, funny and embarrassing things could happen to you”.

The first campaign, as the introduction of the new platform, was built on a promotional message called 3 for 1. The TVC contains of two parts: the image part to communicate the new strategy and the promotional animation to drive sales. In the storyline of the flag-ship TVC, called Crazy fan, we presented a moment where the main character, due to her vision distortion, is getting into trouble by running over a cardboard figure that she mistakes for a famous Hungarian singer. For avoiding these kinds of awkward situations Ofotert presents the solution at the end of the film: buy eye-correction products at Ofotert stores.


Ariel Vietnam - Step Up Women

Work

In a collaboration between Ariel Vietnam and Vietnam Women’s Union, Saatchi & Saatchi Singapore and Budapest have been asked to raise awareness about the unappreciated female labor force in the country through a heartfelt video to be aired on TV and

INVITEL – Invilág launch campaign

Work

During the 2nd half of 2013, we launched a new brand communication platform based on the brand values, which brought fresh and new colors to the Hungarian advertising palette with its simple, but colorful world.

KRAFT FOODS HUNGARY – LET’S FILL!

Work

According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.

TEVA HUNGARY – 80 YEARS OF NEOGRANORMON

Work

Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.

FOTEX-OFOTÉRT – OFOTÉRT TV CAMPAIGN

Work

Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.

RUSTAVI2: Abused Presenter

Work

Tbilisi - In aid of International Women’s Day on 8th March, Georgian TV channel, Rustavi2 agreed to broadcast a live and powerful feature. The footage of a female presenter on daytime TV show ‘Skhva Shuadge’ being verbally abused by a male producer