Effie 2015

We really are effective!

We’ve won a Bronze EFFIE for our CIB One Step Forward Personal Loan campaign created for CIB Bank in the financial services (banks and insurance companies) category.

EFFIE is the only international professional award that is given for both the creativity and the effectiveness of the campaign, therefore we are especially proud of this acknowledgment.

The campaign strategy was based on the customer expectation that people would immediately like to know the loan amount to which they are entitled. All creative materials were based around this quick (10 minute) pre-qualification: the customer does not even have to interrupt what they are doing, or they can simply get the result using those free “empty” minutes we all have during the day.

The campaign achieved a significant active effect. Before the campaign, the number of monthly inquiries (online and telephone) ranged up to 150, in November it then went up to 4373 and in December it was 2996. The CIB credit growth has also been significant.

 

The TVC of the winning campaign can be watched here.


Give three cheers

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We’ve won three Golden Drum awards at the Golden Drum Festival with our Abused Presenter campaign, achieved with the help of the Georgian Publicis One / Saatchi & Saatchi Tbilisi agency. The campaign – in which a popular female show host was abused verbally by a male producer in the middle of the live broadcast – made the viewers face…

Arany Penge awards

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1 gold, 3 silvers and 1 bronze for The World’s Biggest Music Box We’re delighted to share the news that the giant music box we created for Müpa wasn’t just loved by the audience, but by the Hungarian advertising community, too.

Cannes Lions 2015

News

Our Abused Presenter activation for End Violence Against Women has been shortlisted for two awards at Cannes Lions 2015. The collaboration with Saatchi & Saatchi Tbilisi is up for both the Best of Broadcast in a Promotional Campaign and Use of Events and Stunts awards.