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According to the new communication platform of Milka (Dare to be Tender), we organized a consumer activation campaign during June 2011. We built an almost 20 m long TENDERNESS sign next to the popular Akvárium Klub in Budapest.
Our task was to strengthen the traditional baby cream positioning of the brand, leveraging their 80 years anniversary and thereby strengthening the brand’s position in the increasingly competitve on the stagnating market.
We’ve won three Golden Drum awards at the Golden Drum Festival with our Abused Presenter campaign, achieved with the help of the Georgian Publicis One / Saatchi & Saatchi Tbilisi agency.
The campaign – in which a popular female show host was abused verbally by a male producer in the middle of the live broadcast – made the viewers face…
Our goal with this new wave in Ofotert’s communication was to bring new color into the brand communication, to expand its target group and to overwrite the existing „giant and old company” brand perception.
1 gold, 3 silvers and 1 bronze for The World’s Biggest Music Box
We’re delighted to share the news that the giant music box we created for Müpa wasn’t just loved by the audience, but by the Hungarian advertising community, too.
Our Abused Presenter activation for End Violence Against Women has been shortlisted for two awards at Cannes Lions 2015. The collaboration with Saatchi & Saatchi Tbilisi is up for both the Best of Broadcast in a Promotional Campaign and Use of Events and Stunts awards.